Since my start working with the women's basketball team in 2022, the accounts grew 18% across all platforms and increased by over 12,000 followers. This past season we ranked 28th across D1 accounts in followers with 79,000+ across three platforms (Instagram, Twitter, & Facebook), ending the year with the 5th biggest following among Big 12 teams.
I have enjoyed not only creating content for these accounts but posting to social media as well. I regularly post content to all 3 of the WVU women's basketball accounts. I work closely with the Sports Information Director (SID) to create weekly content plans and coordinate with several other departments to ensure all marketing and recruiting goals are met.
I am creative, motivated, and passionate, always striving for excellence in my projects. My expertise lies in crafting compelling and dynamic content for social media to enhance brand growth and platform advancement. College athletics is a fast-paced environment and time management is incredibly important. This industry has taught me how to work quickly under pressure while still paying close attention to detail. I am always looking to jump in on the latest trends and try new things while still embracing authenticity by putting my own spin on it.